There. We said it before you did. Squarespace, Wix, a friend who's handy with these things, a nephew with a free weekend - you could have something online by Monday. So before anything else, let's be honest about what you'd be buying, and what you wouldn't.
The do-it-yourself route costs about a third of what we do. If price were the whole story, this page would end here.
But you're not comparing two websites - you're comparing a website with a job. The template comes with homework: every date, every review, every photo, uploaded by you, forever. And here's what actually happens - the site gets built in a burst of enthusiasm, then life intervenes. Rehearsals, travel, the season. Eighteen months later your diary still shows last autumn.
An out-of-date website is worse than no website. It doesn't say "busy artist" - it says "gone quiet". And the people checking are exactly the people you'd least want thinking that.
With us, there is no homework. You forward us the news - a date, a review, a recording - and it's live within two working days. Your diary syncs straight from Google Calendar or iCal, so your engagements appear on your site without you touching a thing.
No dashboard. No logging in. No "how do I resize this photo". You do the singing; we do the site.
Templates make everyone look like everyone else, the same layouts with a different headshot dropped in. And that's true even at the pretty end of the market: plenty of studios will sell you a beautifully styled site that is, underneath, a Squarespace template with better taste. You pay designer money and still live inside someone else's platform - its fees, its limits, its logins.
Ours is neither. Your site is designed from scratch, around your voice, your repertoire, your photography - and hand-coded, so there's no platform underneath at all. Nothing between you and a fast, permanent site that's entirely your own.
And it's built by people who know your world. Twenty-five years of building websites, and we work only in classical music - singers, conductors, instrumentalists. You will never have to explain to us what a song cycle is, or why the 2026 biography matters.
Hire a designer - even a good one who knows the classical world - and the model is the same: they build you something lovely, hand you the keys, and move on to the next artist. Some studios have over a hundred musicians in the portfolio. From the day yours launches, the diary, the updates, the renewals, the hosting - that's you again.
We never hand over the keys, because you never need them. We host it, secure it, back it up, keep it current, for as long as you're on the books. And we're never spread thin: fifty clients, no more.
So yes, doing it yourself is cheaper, the way cooking is cheaper than a restaurant. The difference is your evenings.
What we charge works out at less than one ticket to hear you sing, per month, and for that, your shop window is always open, always current, and never your problem at 11pm.
You could do this yourself. The question is whether you should be doing it at all.